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Internet and international marketing for e-business

 

Our iMarketing services will improve the international and Internet business opportunities for your products and services.

 

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Internet marketing services 

 

  • Animated graphics for commercial websites

  • Multimedia presentations for product tours and trade shows

  • Animated graphics for Web advertising

  • Website design and makeovers

  • Logo and business image designs

  • Automated e-marketing systems  

You receive assistance from our e-business and international marketing specialists who help your e-commerce site reflect a sensitivity to cultural and business practice differences.  If you wish, we can assist with localization in many markets.  English is respected as the business language, but to reach a broader audience on the Internet, we suggest the courtesy of reaching out to that audience in their native language.

 

Examples

 

Animated graphics for commercial websites

 

Animated graphics are an interesting, yet cost effective way to present products on a commercial website.  They can be created from digital images, and from scans of stock photographs or graphic art.  They can be digitally shadowed and graphically edited for improved effect.  This animated gif is further enhanced through frame timing and image transitions.

 

Commercial website makeovers and e-marketing systems

 

A company's website is often the first place customers look to learn about products and services.  Appealing graphics, intuitive layout, concise writing, and fast loading pages are essential to the marketing effectiveness of this "showroom."  Ease of maintenance is also important as your product line and target markets change.  This website makeover serves an office furniture company, and was executed with Microsoft FrontPage for ease of maintenance. 

 

Additionally, an e-marketing system can reduce costs and improve the sales effectiveness of electronic and postal marketing campaigns.  Our e-marketing system automates the e-mail and postal mail marketing campaigns of this office furniture dealer.  Statistical tracking is included to measure electronic marketing results for the e-mail campaigns and the website.  This enables continuous improvement of the sales message based on viewer interest. 

   

Animated graphics for Web advertising

 

Animated graphics are an eye-catching, cost effective way to advertise on the Web.  The text and symbols for this banner ad  are unique to the advertiser, and they were combined to appeal to the target market.  This graphic was sized to the advertising requirements of the website on which it was placed.

 

 

Multimedia presentations for product tours

 

Macromedia Flash can be a very effective way to present marketing descriptions and product tutorials on the Web.  This product tour begins with introductory pictures and words in motion that target the intended audience, then continues with pictures, video, and teletype that present the products and services of this ASP.  Background music and sound effects are synchronized to the graphics.  This presentation is available in two versions: continuous play for trade shows, and single play for broadband Web or business card CD viewing. 

 

International marketing services

For our eProgramming customers

 

E-commerce is too often portrayed as a simple two-step process: 1) put up a website and 2) collect money.  If you intend to seriously market your product in international markets, it can be a complex undertaking, and always requires a marketing plan.  In addition to designing and launching your website, we can further assist with the following to round out your marketing plan:

 

  • Estimate market size

  • Research distant markets to identify buyers, sellers, and partners

  • Identify barriers to entry

  • Flag regulations for further investigation by your legal representative

  • Help determine legitimacy of offerings, and reputation of trading partners in certain markets

  • Arrange import or export to deliver your e-commerce strategy.

  • Review your Internet strategy to help identify potential channel conflicts with your existing distribution channels

  • Recommend appropriate customer relationship and sales force solutions to maintain and grow a satisfied customer base.

International resources

 
Currency Calculator

Calculate international currency values with rates from Bloomberg.

 

 
Phone Codes

Find country and city phone codes through the international numbering plan online dialing tools.

 

Korea
 

Please click "eProgramming" to see more examples, and to learn about our programming services for e-business.

  

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